Why A Great Credit Score Will Grow Your Business
Is your credit score below 760? That’s the score at which you are likely to get the best interest rates on a mortgage. If you’re not interested in buying a home but need to rent a new apartment, it will still be a challenge if your credit score is below 600-650 (higher for more expensive units), regardless of your income. In some cases, even your job may depend on maintaining good credit! While...
Read MoreHow Successful People Network with Each Other
As you advance in your career, you have more experience and more connections to draw on for networking. But chances are you’ve also become a lot busier — as have the really successful people you’re now trying to meet. How do you get the attention of people who get dozens of invitations per week and hundreds of emails per day? And how do you find time to network with potential new clients or to...
Read MoreWhat Great Listeners Actually Do
Chances are you think you’re a good listener. People’s appraisal of their listening ability is much like their assessment of their driving skills, in that the great bulk of adults think they’re above average. In our experience, most people think good listening comes down to doing three things: Not talking when others are speaking Letting others know you’re listening through facial expressions...
Read MoreDeveloping a Successful Business Model
Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means. In the most basic sense, a business model is the method of doing business by which a company can sustain itself — that is, generate revenue. The business model...
Read MoreThe Amazing Power of Social Media Marketing
Many marketers launch their social media programs because they feel they need to and then scramble to understand both how they will make these work and how they will be managed. Most of them do this with no goal in mind and worse, no understanding of how social media marketing (SMM) works. Many believe that social is the answer to customer acquisition and are short-sided in defining realistic...
Read MoreWhat is the Best Strategy To Finding Prospects
A prospect is a prospective client, someone who could potentially use your service but hasn’t done so yet. They may not have heard of your service, or they may not know enough about your service to determine its value, or they simply haven’t been asked. Identify Who is a prospect for your consulting services? Of course, that depends on what service you perform for clients. If...
Read MoreWhat An Owner Can Do to Increase Profit Margins
The question of how to increase profit margins is one that an owner of any kind of business, big or small, asks his or herself throughout the life cycle of the company. While you likely have a vision and a plan by which you want to approach that vision and make it into a reality, it can all be for nothing if you don’t have the profit margins to justify the effort. So it makes sense that, in that...
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