Creating A Sale And Marketing Strategy
Small business owners who are concerned about their sales and marketing capabilities could begin to see improvement by breaking down the term “sales and marketing” into discrete, manageable elements. You end up with a checklist that can be reviewed in order to prioritize areas needing improvement – a checklist that will serve as the groundwork for an effective marketing...
Read MoreBusiness Plan Outline
Thinking of writing a business plan? Here is a business plan outline, listing the sections in the order in which they will appear in your completed plan with a brief explanation of each section to help you get organized and guide you through the process. The Executive Summary While appearing first, this section is written last. It summarizes the key elements of the entire business plan. The...
Read MoreBusiness Benefits of Insurance
Employee Recruitment, Retention and Wellness Providing health insurance to employees is a valuable tool to attract and retain the best employees. It also makes your company more attractive if your coverage is more comprehensive than that of your competitors. It’s not unusual for employees to stick with a particular job or employer, even if it is not their ideal job, because the health care...
Read MoreTips for Hiring the Best Employees
Just as when you evaluate potential co-founders, there are three essential questions you need to answer when considering any potential hire for your startup: Can they do the job? Will they do the job? And, will they fit the culture of the organization? First off, how do you know if they can do the job? If you’re a subject-matter expert, you can ask for samples of work and evaluate them....
Read MoreWhat An Owner Can Do to Increase Profit Margins
The question of how to increase profit margins is one that an owner of any kind of business, big or small, asks his or herself throughout the life cycle of the company. While you likely have a vision and a plan by which you want to approach that vision and make it into a reality, it can all be for nothing if you don’t have the profit margins to justify the effort. So it makes sense that, in that...
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